Communication is at the basis of every solid relationship. And in the nonprofit world, relationships are what keep donors coming back for more.
So what’s holding back nonprofits from taking the necessary marketing steps to secure more fundraising dollars and donors? Lack of time, budget and strategy all rank among the top hurdles nonprofits face.
And we caught up with Kivi Leroux Miller to further discuss those hurdles, along with other nonprofit marketing trends. Miller was a keynote speaker at the Lincoln American Marketing Association’s Cause Camp—a full-day marketing boot camp for nonprofits.
She’s got a fresh take on what’s next for nonprofits and marketing, the role of social media in the future, the top three things to focus on in 2014 for nonprofit marketing and more. Check out the pointers she has for your organization to take on nonprofit marketing in 2014.