[PODCAST] Get Your Capital Campaign Toolkit Set and Ready!

Is Your Capital Campaign Toolkit Set and Ready?

A capital campaign may sound intimidating, but it doesn’t need to be. In today’s episode, Katie interviews Amy Eisenstein, the CEO of The Capital Campaign Toolkit and a veteran fundraiser. If you’re wondering how much, who to start with, or where to begin, this episode will equip and inspire you to take the next step toward a successful campaign.

Capital Campaigns Are About Transformational Change

Knowing when to launch a campaign and how much to set as your goal can feel like moving targets. Amy clarifies by explaining that a capital campaign should result in a transformational change to your cause. Raising funds for maintenance and repairs is not transformational. A new program or additional capacity to serve are examples of transformational goals.

Is it feasible to do your feasibility study?

With the expertise of a career dedicated to capital fundraising, Amy lends a fresh perspective to the campaign preparation process, including feasibility studies. She shares how her business has a method of training nonprofit leadership and fundraising staff to conduct their feasibility studies. In doing so, the nonprofits retain the relationship and learn first-hand what their supporters and community stakeholders think and feel about their campaign.

Listen to the full episode for more of Amy’s expert insights!

Meet Amy Eisenstein:

Amy Eisenstein, ACFRE, is CEO and Co-Founder of the Capital Campaign Toolkit. Her published books include Major Gift Fundraising for Small Shops and 50 A$ks in 50 Weeks. Amy became an AFP Distinguished Fellow in 2021, an AFP Master Trainer in 2009, and served as the president of AFP-NJ in 2014 and 2015. Amy became a Certified Fundraising Executive (CFRE) in 2004 and received the ACFRE in 2013. For more information and free resources, visit amyeisenstein.com or CapitalCampaignToolkit.com.

Shout out to our friends at BryteBridge Nonprofit Solutions for making today’s episode possible!

Amy Eisenstein Capital Campaign Toolkit Podcast Photo

Katie Appold

Katie’s nonprofit career includes a variety of leadership roles for human service, foundation, and publishing-related nonprofits as well as many volunteer roles. Under Katie’s leadership, nonprofit organizations have developed new programs related to free healthcare, affordable and accessible housing and literacy programs for K-12 students. In her first Executive Director role, Katie increased the annual revenue of the organization she led by 300% and received the top grant prize in the nation for affordable housing through the Federal Home Loan Bank of Indianapolis. Today, she leads Nonprofit Hub and Cause Camp, which collectively serve more than 50,000 nonprofits throughout North America. Her educational background includes an undergraduate degree in business administration and a masters degree in nonprofit leadership. Katie serves as the board president of Gracious Grounds, a housing organization serving individuals with disabilities. She is an active member of the Grand Rapids Young Nonprofit Professionals, the Grand Rapids Chamber of Commerce, Cause Network, and the Association of Fundraising Professionals.

October 7, 2022

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